Daniel Madariaga Barrilado says that mobility as a service is the future of smart cities

The concept of smart city is becoming increasingly frequent and popular, not only by citizens, but by politicians, public administrators and businessmen with great environmental and social awareness who want to build a place to live with the environment and of a better quality of life for the members of the community.

In line with smart cities Daniel Madariaga, a specialist in the field, added that estimates indicate that the global smart cities market will be valued by 2023 at around $ 717.2 billion dollars.

That is why in this note we will review the most important concepts you should know and how these types of measures are growing in Mexico and around the world.

What exactly is a smart city?

An intelligent city is a designation given to a city that incorporates information and communication technologies (ICT) to improve the quality and performance of urban services, such as energy, transport and public services, in order to reduce the consumption of resources, waste and general costs.
“The main objective of an intelligent city is to improve the quality of life of its citizens through intelligent technology,” said expert Daniel Madariaga .

What is the MaaS?

Its name comes from the acronym in English (MAAS) and means mobility as a service or mobility as a service in Spanish. That is, conceptually, mobility as a service achieves the integration of various forms of transport services into a single mobility service accessible on demand.
To satisfy a customer’s request, a MaaS operator provides a diverse menu of transportation options, whether public transportation, shared travel, by car or bicycle, taxi or car rental, or a combination of both. For the user, MaaS can offer added value by using a single application to provide access to mobility, with a single payment channel instead of multiple tickets and payment operations.
In turn, users will enjoy a better value proposition, helping them to meet mobility needs and solving the inconvenience and loss of time and money of individual trips.
A successful MaaS service also brings new business models and ways to organize and operate the various transport options, with advantages for transport operators and for the inhabitants of a given city.

Advantages of MaaS for transport operators

  • Access to improved information
  • Knowledge of the demands of unmet users
  • Possibility of generating a positive impact on society
  • Sustained growth of a sustainable and profitable business

Advantages of MaaS for citizens and users

  • They will have a more sustainable and convenient transportation alternative than personal car use.
  • Reduction of transport costs
  • Less time lost in traffic congestion
  • Greater efficiency of the transport network